Digital Marketing Specialist

Description:

Responsibilities

• Conduct extensive in-depth website user experience, content, on-page SEO, off-page SEO, technical SEO audit, social media, and competitor analysis
• Develop and execute search engine optimization and social media strategies and action plans for clients
• Define and build keyword lists based on clients’ objectives and market opportunities, using a mix of keyword tools, analytics data, and PPC data
• Implement on-page SEO, local SEO, and content strategies to achieve organic visibility
• Monitor website technical SEO audit to identify critical issues and fix them with the help of developer if necessary
• Advanced link building skills to identify link opportunities, create and execute link building strategies for clients
• Write quality and engaging blog posts, email marketing messages, and social media posting
• Stay on top of the latest digital marketing trends, share findings and resources to help the team consistently remain updated
• Implement SEO and social media best practices to increase organic rankings, social media engagement, and website traffic
• Track, analyze and measure the performance of SEO and social media results and prepare reports for clients
• Craft and deliver presentations with clarity and confidence

Desired Skills & Expertise

• 2-3 years of digital marketing experience
• Excellent at SEO and social media content writing, advanced knowledge/experience of technical SEO and link building strategies/tactics
• Understanding of the latest search engine algorithm changes and social media trends
• Experience with website analysis using a variety of analytics and SEO tools including Google Analytics, Moz, Majestic SEO and SEMrush
• Experience with HTML, CSS, PHP, or JavaScript preferred
• Ability to meet deadlines, organize, and self-manage workload
• Strong verbal and written communication skills in English is a must
• Bilingual, English and Mandarin, is an asset but not required

Benefits and Perks:

• Flexible working schedule
• Competitive salary
• Work in office or remotely