Digital Marketing - Ppc Expert

 

Description:

The PPC Expert is responsible for planning, implementing, and optimizing pay-per-click advertising campaigns to drive targeted traffic, increase conversions, and maximize return on investment (ROI). This role requires a strong understanding of PPC platforms, data analysis, and digital marketing best practices.

 

Responsibilities:

 

Campaign Management:

Develop, implement, and manage PPC campaigns across platforms such as Google Ads, Bing Ads, and social media advertising platforms (e.g., Facebook Ads, LinkedIn Ads).

Monitor campaign performance, analyze data, and make data-driven decisions to optimize campaigns for maximum ROI.

Conduct A/B testing of ad copy, landing pages, and targeting options to improve campaign performance.

Manage and optimize bidding strategies to ensure efficient ad spend.

Keyword Research and Targeting:

Conduct thorough keyword research to identify relevant and high-performing keywords.

Develop and refine audience targeting strategies to reach the right audience with the right message.

Implement negative keyword lists to minimize irrelevant traffic and maximize campaign efficiency.

Ad Creation and Optimization:

Write compelling and effective ad copy that drives clicks and conversions.

Create and optimize ad creatives, including images and videos.

Ensure ad compliance with platform policies and guidelines.

Data Analysis and Reporting:

Analyze campaign performance data using analytics tools such as Google Analytics.

Generate regular reports on key performance indicators (KPIs), such as click-through rate (CTR), conversion rate, and cost per acquisition (CPA).

Identify trends and insights from data to inform campaign optimization strategies.

budget management.

staying up to date with PPC trends.

Collaboration:

Collaborate with other marketing team members, such as SEO specialists, content marketers, and social media managers, to ensure integrated marketing campaigns.

Communicate regularly with clients or internal stakeholders to provide updates on campaign performance and recommendations.

 

Qualifications:

 

Proven experience managing PPC campaigns, preferably in a fast-paced environment.

Strong understanding of PPC platforms, including Google Ads, Bing Ads, and social media advertising platforms.

Proficiency in using analytics tools, such as Google Analytics.

Excellent analytical and problem-solving skills.

Strong written and verbal communication skills.

Ability to work independently and as part of a team.

Up-to-date knowledge of PPC trends and best practices.