Digital Marketing Manager

Description:

Key Responsibilities:

Develop and execute a comprehensive digital marketing strategy to increase lead generation and conversion rates.

Create engaging and targeted ad content for various digital platforms.

Utilize and understand algorithms to optimize marketing efforts across different channels.

Manage digital marketing budgets effectively, ensuring maximum ROI.

Design and implement email marketing campaigns that are aligned with our brand's goals.

Drive eCommerce sales through innovative strategies and campaigns.

Oversee the design, functionality, and content of the company website, ensuring an exceptional user experience.

Conduct regular website maintenance and updates to keep up with market trends and technology advancements.

Collaborate with cross-functional teams to align digital marketing strategies with overall business goals.

Analyze and report on the performance of digital marketing campaigns, adjusting strategies as needed.

Qualifications:

Bachelor's degree in Marketing, Business Administration, or a related field.

Minimum of 3-5 years of experience in digital marketing, preferably within the automotive industry.

Strong understanding of lead generation tactics and tools.

Proficiency with digital marketing platforms, analytics tools, and ad serving technologies.

Experience managing budgets and maximizing the impact of marketing spend.

In-depth knowledge of SEO, PPC, email marketing, and social media strategies.

Familiarity with eCommerce and the ability to drive online sales.

Competence in website design and content management systems.

Exceptional communication, collaboration, and project management skills.

What We Offer:

Competitive salary with performance-based bonuses.

Health, dental, and vision insurance.

Professional development and training opportunities.

A dynamic and supportive work environment where you can grow your career.