Description:
Reporting to the Digital Marketing Manager, this position will play a key role in the execution of our digital marketing initiatives. You will achieve success in this role if you are creative and dynamic, a team player with a strong sense of urgency, high attention to detail and superior verbal and written communication skills. You should be driven by a passion for staying on the cutting edge of digital marketing.
Projects will include planning, coordinating, executing, and analysing various digital marketing activities and objectives.
Responsibilities:
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- Collaborate with third-party agencies on digital advertising strategies that align with the company’s business goals.
- Create digital marketing ad spec documents for all paid promotional digital media.
- Assist in scheduling, planning, executing and tracking internal digital campaigns
- Maximize online exposure through search engine marketing, display, online video, digital flyers and other areas of online advertising; make recommendations for best practice on all available channels.
- Proof, coordinate, strategize and report on the digital flyer program.
- Assist in the reporting and invoicing for marketing fees and expenses as well as the maintenance of a digital spend plan.
- Assist in online marketing research and roadmap planning with our third-party partners
- Update online analytics using various reports, such as Google Analytics to generate an ROI on each campaign.
- Assist in analyzing reports and results to improve all digital campaigns, both during and after the campaign has ended.
Qualifications:
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Job Requirements:
- Strong verbal and written communication skills
- Well versed in online marketing, such as SEM, display marketing, online video (including YouTube), and email campaigns
- The ability and passion to pursue/explore new mediums to engage with.
- Experience with Google Analytics, and other ROI measurement tactics
- Strong attention to detail
- Superior organizational skills
- Strong analytical and decision-making skills
- Ability to work with a team and under pressure with constant changes and deadlines