Description:
Sony Pictures Home Entertainment is looking for a curious, social-savvy, and collaborative Digital Marketing Coordinator. Reporting to the Sr. Marketing Manager, you will play a fundamental role in supporting the Distribution Marketing and Sales team with the promotion of Sony Pictures New Release and Catalogue titles.
RESPONSIBILITIES
Campaign Management & Marketing Support
- Participate in regular new release lifecycle brainstorm sessions with members of the Marketing team
- Source media assets via US Marketing Teams and internal creative database
- Manage the localization of campaign creative in accordance with SPHE’s consumer messaging strategy
- Traffic campaign creative to external agencies across all new release and catalogue campaigns
- Contribute to the curation of our brand presence in the market via SPHE-owned channels (i.e., B2C landing pages, newsletters, social)
- Liaise with the Marketing and the US Internet Services Team to populate and publish new release and catalogue landing pages on SPE’s B2C site
- Liaise with the Theatrical, Television, and Home Entertainment Marketing team to manage the monthly newsletter distribution
- Build and send the monthly new release, catalogue, and feature film-specific e-mails within Salesforce Marketing Cloud
- Liaise with US Social team to build and maintain a Canadian social content calendar for upcoming new releases
- Execute the publishing of social content across platforms like Facebook, YouTube, and Instagram
- Coordinate the delivery of new releases and franchise-branded merchandise to external agencies
- Assist with ad-hoc publicity requests, when required
- Work closely with senior members of the team to pull reports and aggregate information for special projects
Account Management & Trade Marketing
- Own the sourcing, management, and delivery of SPE creative assets needed across retail partners and agencies, including creating and sending monthly new release asset package e-mails, managing artwork deliveries to client FTP sites, and facilitating ad-hoc creative requests
- Own the development of monthly sales decks and pitches that are customized to fit client objectives across all lines of business
- Own the development & communication of monthly title drafting pitches to AVOD clients
- Update key partner marketing resources and campaign documents including new release go-to-market presentation decks, best practice overviews, and one-sheets
- Liaise with external creative agencies to build custom assets for clients
- Required to keep up to date with all SPE feature films, as well as the most marketable television products
- Become well-versed in the Home Entertainment and streaming landscape (Canadian digital and physical retailers, streaming and AVOD partners)
- Become well-versed in the entertainment/studio landscape by actively monitoring competitive titles and campaign performance
General Administration
- Manage the sourcing of promotion material orders
- Coordinate the delivery of features product swag and posters to clients to support new releases
- Own the planning and execution of internal and client new release screenings
- Manage the scheduling of internal Marketing and Sales meetings
- Act as general support to the TV Distribution team, when needed
BASIC QUALIFICATIONS
- 1-2 years of professional experience ideally at an advertising, media agency or media company
- Bachelor’s degree with a major or concentration in marketing, social media, or a similar field
- An understanding of content management & publishing across social platforms (Facebook, Instagram, Tik Tok, YouTube, etc.)
- Ability to work in a fast-paced and dynamic working environment, collaborating across multiple internal and external teams
- Strong project management skills with sharp attention to detail
- Strong time management skills with the ability to prioritize and meet multiple deadlines
- Be self-reliant and able to implement and manage tasks independently
- Have a can-do positive attitude and desire to get things done
- Strong written and communication skills, with outstanding presentation and relationship-building skills
- Strong appreciation and knowledge of content across the Film and TV landscape
- Working knowledge of Microsoft-based software: Outlook, Word, Excel and PowerPoint
PREFERRED QUALIFICATIONS
- Basic understanding of web and social analytics
- Basic understanding of Adobe Photoshop
- Basic understanding of Salesforce Marketing Cloud
- Knowledge of innovative platforms and content trends in the social & digital space
- Sony Pictures Entertainment is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, national origin, disability, veteran status, age, sexual orientation, gender identity, or other protected characteristics.