Digital Copywriter

Description:

We believe that diversity, equity and inclusion are essential drivers of innovation and success. Our commitment is to create a workplace where everyone feels valued, respected, and empowered to share their unique perspectives.

We celebrate the innovation that diversity fosters and recognize that each employee's capabilities, experiences, and perspectives add value to our teams and our work.

Equal Employment Opportunity

We are committed to providing equal employment opportunity regardless of race, ancestry, colour, religion, marital/family status (including pregnancy), national origin, sex, sexual orientation, gender identity/expression, immigrant and newcomer status, age, citizenship, or disability.

We strive to recognize and value diversity and equity, and to ensure the inclusion of equity-deserving groups and the four designated groups under the Employment Equity Act: women, Indigenous peoples, persons with disabilities and members of visible minorities. We value, respect, and equally support applicants from these groups.

ABOUT THE ROLE

Reporting to Owned E-Commerce Lead, we are seeking a creative and detail-oriented Copywriter to join our digital team. This role involves crafting compelling and accurate copy for various digital channels, including our owned eCommerce platforms, paid media campaigns, and owned media. The copywriter will ensure customers are provided with inspiring, accurate, and informative communications. This position requires both creative and strategic thinking, ensuring that all content aligns with broader marketing objectives and engages the audience effectively. The ideal candidate will collaborate closely with the legal team to ensure all content complies with regulatory standards.

YOUR DAY TO DAY

Content Development and Strategy

• Develop multi-channel copy, create strategic and engaging content for website content, and digital advertisements to enhance sales and engagement.
• Write persuasive advertising content, craft clear, catchy, and compelling copy that drives conversions across all channels, with strong calls to action.
• Optimize content for SEO, produce high-quality, optimized content and revise existing content based on SEO insights for our platforms and third-party eCommerce sites.
• Collaborate with creative teams to produce cohesive content that reflects RBH’s voice and identity. Ensuring the needs and expectations of stakeholders are met through effective communication and high-quality content delivery.

Performance Monitoring and Optimization

• Monitor content performance and make data-driven adjustments to ensure continuous improvement and optimization.
• Incorporate best practices into copywriting by staying informed about industry trends. Implementing feedback and making necessary adjustments to improve content effectiveness.