Description:
The responsibilities include but are not limited to:
(1) Content creation
- Research and write compelling copy primarily for digital channels with a focus on social media, email and web, as well as internal channels within the Hamilton Health Sciences network (HHS Daily Dispatch, HHS Share).
- Create, design and produce engaging, visual content (images, infographics, video, reels) primarily for digital channels – both owned and paid media.
- Create and manage content for digital screens at Hamilton Health Sciences (HHS) sites.
- Align digital content with The Foundation’s mission, vision, values, and creed.
- Ensure that brand standards, messaging and style guidelines are adhered to in all content and that digital content is presented in an appealing and professional manner.
- Support the management of the content calendar.
(2) Social media and community management
- Lead for all social media platforms including: Facebook, Instagram, LinkedIn, Twitter and YouTube.
- Publish content across all social media platforms.
- Monitor, respond to and engage with our audiences in a timely manner across social media platforms in accordance with Foundation guidelines.
- Support Children’s Miracle Network/Canada’s Children’s Hospital Foundations and corporate partners on social media when required.
- Lead for social media coverage at signature events such as MacKids Walk & Wheel, Illuminight and the annual gala.
- Monitor Facebook Fundraising initiatives, as well as other social-based fundraising.