Digital Campaign Lead

Description:

Role Responsibilities
 

• Analyze full-funnel performance across awareness, consideration, and purchase stages to optimize campaign effectiveness.
• Evaluate key advertising metrics such as reach, CTR, CPC, CVR, ROAS, and funnel ratios to enhance strategic outcomes.
• Translate complex campaign metrics into actionable strategies for consumer brands.
• Present data-driven insights clearly to guide decision-making and improve brand performance.
• Work independently and asynchronously to meet deadlines and improve campaign results.
   

Qualifications

Must-Have
 

• 4+ years of experience in digital advertising, including Amazon Ads campaigns.
• Experience with consumer brands spending $10k+/year on digital advertising.
• Strong analytical and reporting skills.
• Familiarity with e-commerce dynamics.
• Clear communication and documentation skills.