Description:
The Digital Buyer supports clients in delivering best in class digital strategies and performance-driven media solutions to answer client briefs and objectives. Under the guidance of the Digital Media Manager, the Digital Buyer manages paid social programs for major clients plus supporting other teams as necessary. The role includes management of Social evergreen campaigns, plus recurring promotional campaigns throughout the year. The Digital Buyer will execute campaigns from end to end, including strategy, execution, optimization, reporting and billing.
Performance Media:
- Execute social and digital campaign strategies, analyze campaigns performance and perform optimizations
- Make credible strategic recommendations that drive clients’ business objectives, and identify and resolve problems in a client-centric environment
- Provide accountability for pacing and managing account budgets
- Providing regular input of ideas for best practices and adoption of new features or processes
- Helping to create and deliver campaign overview reports in a timely fashion
- Proactively find new ways to build the client’s business and grow the account
- Master and maintain knowledge of client’s business, competition, and latest industry news and trends
- Continually learn and enhance skills related to performance media methodologies and platforms Account Management:
- Supports media team in management of client digital media – delivering key data / budgets / details as needed
- Builds relationships with clients where relevant; sets and manages expectations of client and internal teams, especially to ensure optimal time scale to deliver quality work and service
- Responsible for ensuring all digital campaigns are invoiced to the client in an accurate and timely manner, understanding and communicating under/over delivery to Digital Media Manager and Account Team
Research:
- Knowledge of key platforms and how to utilize effectively to put together insights which can aid wider team and client planning
- Building relationships with key platform partners and attending industry events as needed to stay up to date with new media / trends / technology / test features
Qualifications
- Post-secondary Degree or Diploma in Media, Advertising, Business Administration, Marketing, or related field.
- A minimum of 2 years of media planning and/or buying experience focused on digital channels – Social, Display and Programmatic. Search is a bonus, but not a requirement.
- Knowledge and hands-on experience with social platforms, media planning and buying tools
- Strong to advanced level MS Office skills: Excel, Outlook, PowerPoint, etc.
- Must be able to work with cross functional teams and multiple stakeholders.
- Aptitude for priority management where it concerns managing multiple deliverables/work streams.
- Ability to organize ideas and present back information logically and sequentially.
- Understanding of how Paid Search / SEM interacts with Display Media, Paid Social, and other traffic types
- Google Analytics and AdWords, Bing Ads Certifications and understanding of Display, Mobile, Video and Shopping advertising
- Familiar with using Google Campaign Manager for trafficking and troubleshooting campaigns, and IAS for brand safety