Demand Generation Manager

Description:

Directive is seeking a Demand Generation Manager with strong marketing acumen to join their fully remote team in Canada. This is an exciting opportunity to work with a global B2B performance marketing agency known for its innovative “Customer Generation” methodology that prioritizes SQLs and customers over traditional metrics.

In this role, you will directly manage a portfolio of up to seven SMB SaaS accounts, overseeing their performance marketing strategies across Paid Media, SEO, and CRO. The ideal candidate is a T-shaped marketer with deep technical knowledge and a strong SaaS background. This role requires someone who thrives in a client-facing position, can pitch strategies confidently, and executes results-driven campaigns effectively.

You’ll be expected to project manage your accounts, foster client relationships, and demonstrate marketing leadership in strategy and execution. Passion for performance, a sharp eye for strategy, and an obsession with metrics are key traits for success in this position.

Key Responsibilities:

• Own and manage performance across multiple B2B/SaaS client accounts

• Develop and pitch digital marketing strategies across Paid, SEO, and CRO channels

• Execute high-performance marketing campaigns and drive measurable results

• Build strong client relationships and manage communications with confidence and empathy

• Project manage tasks, campaigns, and reporting timelines efficiently

• Collaborate with internal teams and contribute to creative and strategic brainstorming

Qualifications:

• 2+ years of marketing experience in a digital agency

• 2+ years in performance marketing with proven campaign results

• T-shaped marketer with deep expertise in B2B SaaS marketing

• Experience across Paid Media, SEO, and CRO

• Exceptional project management and communication skills

• Availability and willingness to travel if needed

What the Company Offers:

• Competitive compensation and a structured living wage

• Medical, dental, and vision insurance with full coverage for employees and 50% for dependents

• Mental wellness access via Spring Health and Headspace

• Physical wellness via Gympass

• Unlimited PTO with a minimum of 2 weeks required

• Paid company holidays, birthday leave, and year-end shutdown (Dec 24–Jan 1)

• Paid parental leave

• 401(k) plans (Traditional & Roth) with 3% company match

• Annual bonus based on tenure

• Anniversary trip to Newport Beach, CA for team-building and fun with executive leadership

Work Environment:

• 100% remote work flexibility across Canada

• Collaboration through Zoom, Slack, and productivity tools

• Must have stable internet access and a professional remote setup

• Candidates must reside and have valid work authorization in Canada