Description:
Are you a recent graduate with a passion for marketing and a desire to make a meaningful impact? Axonify is seeking a dynamic and motivated Customer Marketing Specialist to join our Brand Marketing team. As a new graduate, this is an excellent opportunity to kick-start your career and develop valuable skills in customer advocacy, relationship management, and content creation. Reporting to the Customer Advocacy Manager, you will play a pivotal role in amplifying our brand by leveraging the power of customer stories and testimonials. Join us and be part of a vibrant, fast-paced environment where you can contribute to customer success, drive brand awareness, and shape your future in marketing.
The things you'll do:
Customer Relationship Management:
- Build strong relationships with our valued customers to understand their experiences, challenges, and successes.
- Engage with customers through various channels (phone, email, social media) to gather feedback, testimonials, and success stories.
- Collaborate with cross-functional teams to identify satisfied customers for advocacy initiatives.
Case Study Development:
- Conduct interviews and research to gather information about customer experiences with Axonify's products and services.
- Craft compelling case studies that showcase the benefits, outcomes, and ROI achieved by customers using Axonify's solutions.
- Collaborate with the Marketing team to create engaging and visually appealing case study content.
Customer Advocacy Programs:
- Identify opportunities for customer advocacy and referrals to drive brand awareness and lead generation.
- Coordinate customer participation in webinars, speaking engagements, and other marketing events.
- Nurture and expand the customer advocacy program by developing relationships with satisfied customers.
Content Creation:
- Work closely with the Content Marketing team to create customer-focused content, such as testimonials, videos, and blog posts.
- Leverage customer stories to create persuasive messaging and value propositions that resonate with target audiences.
- Collaborate with the Marketing team to ensure consistent branding and messaging across all customer advocacy materials.
Reporting and Analysis:
- Track and measure the impact of customer advocacy initiatives, providing regular reports and insights to the Customer Advocacy Manager.
- Monitor industry trends, competitive activities, and customer feedback to identify opportunities for continuous improvement.