Creative Strategy

Description:

Zynga is seeking a Creative Strategy Contractor to join its global marketing team for 4 months. This role will focus on driving User Acquisition (UA) creative strategy across Zynga’s portfolio of live games, including Words With Friends, Zynga Poker, Harry Potter: Puzzles & Spells, Game of Thrones: Legends, and more. The position blends creative insight with performance marketing, requiring experience in mobile gaming and an understanding of Free-to-Play (F2P) business models.

Key Responsibilities:

Per Cadence (6 Weeks)

• Analyze UA creative performance and competitor trends to develop actionable insights.

• Lead creative planning discussions and decision-making processes.

• Align with Product Marketing, ASO, and Product teams to identify UA creative opportunities.

• Collaborate with art leads to develop concepts exploring creative opportunity spaces.

• Guide briefing and feedback to ensure ads meet strategic objectives.

• Define KPI targets for creative initiatives and ensure timely delivery of new creatives.

Monthly

• Provide updates on UA creative strategy and production to cross-functional stakeholders.

• Package past work into case studies to enhance team-wide creative knowledge.

• Guide competitor research projects produced by Art teams.

Weekly

• Attend meetings with UA, Art, Production, & Analysts to track production, UA performance, and creative priorities.

Ad-Hoc

• Lead creative strategy & production initiatives outside normal scope.

• Identify and implement process improvements across creative planning functions.

• Define creative reporting needs.

Requirements & Skills:

• Experience in the mobile gaming industry.

• Knowledge of user acquisition levers and creative KPIs.

• Understanding of F2P mobile games business models.

• Ability to innovate creative strategies beyond standard optimization practices.

• Strong analytical, organizational, and communication skills.

Compensation & Benefits:

• $40 - $50 per hour, depending on location and experience.

• Eligible for bonus, equity awards, and participation in 401(K) and Employee Stock Purchase Programs.

• Access to company benefits such as health, dental, vision insurance, paid holidays, vacation, parental leave, and wellness programs.