Description:
The Coordinator, Marketing Promotions, brings to life the marketing of Indigo’s annual promotions calendar by championing cross-functional collaboration to execute the marketing of OMNI channel promotions. The Coordinator will be accountable for supporting on all mass and merchant-led promotions at Indigo and will ensure the implementation and evolution of the promotion’s toolkit, track key promotions deliverables, and develop executional excellence of Indigo’s promotions and promotions post-games.
KEY PERFORMANCE METRICS
- Grow Indigo Revenue, as measured by OMNI Channel sales
- >90% on-time promotional asset delivery (+X days vs. in-market date)
- Stakeholder and cross-functional feedback on collaboration
- Fewer/Bigger/Better (less activity, greater impact, KPI TBC)
KEY ACCOUNTABILITIES
Functional
- Leverage insights to support the evolution of the promotions toolkit to ensure best-in-class execution.
- Support 360 marketing plans around key quarterly OMNI promotions
- Develop a reporting process to share promotions results with cross-functional partners.
- Streamline the promotions process, ensuring the team a >90% on-time promotional asset delivery (+X days vs. in-market date)
- Be the consumer's voice and represent marketing at weekly Promo Committee meetings.
- Consolidate and report on promotions results, following each mass campaign promotion aligned to the promotions calendar.
- Support communications, positioning, and execution for promotions partnering cross-functionally to ensure alignment with all relevant stakeholders.
- Proactively identify and anticipate customer expectations and needs
- Challenge the status quo by consistently identifying areas for improvement, diagnosing issues and working to resolve them.
- Act as an advocate for the customer by placing them at the forefront of all decision-making and design processes.
- Embrace and seek out technology that creates high-tech and high-touch solutions for Indigo’s customers.
People
- Collaborate with others to drive flexible and iterative solutions quickly and easily.
- Share technical knowledge with others and seek to learn from those more knowledgeable than yourself.
- Help others see the impacts of their efforts and proactively engage other functions to get input.
- Encourage others to freely share their point of view and be open to feedback.
- Help celebrate the success of their peers and team
Cultural
- Model Indigo’s beliefs and convey a positive image in everything you do
- Celebrate the diversity of thought and have an open mindset
- Take an active role in fostering a culture of continual learning, taking risks without the fear of making mistakes
- Embrace, champion, and influence change through your team and/or the organization