Description:
The Content Program Manager is responsible for driving organic awareness, acquisition, and adoption for our emerging lines of business. As a member of the Content Marketing team, they will help in developing and implementing existing strategic plans that successfully contribute to our lead generation targets. Using a digital-first approach and a customer-centric view, they create compelling content and campaigns that resonate with our defined customer segments and strategically nurture leads throughout the customer journey.
How You’ll Make An Impact
- Develop, in collaboration with external agency, content that support of all lines of business.
- Develop purposeful, data-driven content based on market and consumer trends, research, and analysis to engage relevant audiences and help drive organic search traffic.
- Manage and collaborate with contracted writers through briefs to develop keyword- and Generative AI-targeted content.
- Support integrated marketing programs for new and existing clients, including onboarding, cross-selling, retention, and platform adoption programs to drive KPIs such as sign-ups, account openings, downloads, etc.
- Ensure compliance with communication policies, procedures, and brand standards.
What You Will Bring
- Ensure compliance with communication policies, procedures, and brand standards.
- Experience creating tailored and engaging content in a variety of formats and styles to convert audiences.
- Fundamental understanding of levers across acquisition and lifecycle marketing. Fundamental understanding of search engine optimization (SEO), including best practices and tools for content.
- Demonstrate a keen interest and foundational understanding of generative AI tools and agentic applications for content creation and content optimization
- Experience creating tailored and engaging content in a variety of formats and styles to convert audiences.
- Ability to autonomously manage multiple projects in a fast-paced, deadline-driven environment, changing focus and priorities.
- Strong attention to detail with the ability to ensure operational compliance in a highly regulated environment with minimal supervision and edits required to meet compliance requirements.
- Familiarity with content management platforms (experience with Adobe Experience Manager is an asset).
What We’re Looking For
- University Degree in a related field (Marketing, Communications, Journalism, English) or equivalent experience
- 2+ years of experience gained in a marketing or communications function.
- Experience working within the asset management industry or similar financial services organization would be an asset.
Some of the ways we’ll help you feel valued and supported as part of our team
- Flexible working arrangements - 100% remote, hybrid, and in office options
- Competitive total compensation, including company contributions to your group RRSP without a matching requirement from you
- Comprehensive health benefits that start on your first day, with 100% employer-paid premiums, that include up to $5000 annually for mental health services and therapy
- Parental leave top-up to 100% of your salary for a period of 25 weeks
- Up to $650 for home office equipment
- Generous time off policy, including 2 paid days annually to volunteer at a charity of your choice
- Diversity and inclusion programs, including an active network of Employee Resource Groups
- Extensive professional development opportunities, including access to over 11,000 training and development courses, tuition reimbursement, and monetary rewards for completing a required designation