Content Marketing Strategist

Description:

Directive, a leading performance marketing agency for SaaS and tech companies, is hiring for a Content Marketing Manager (internally titled Content Marketing Strategist) in a future opening role. This fully remote position is open to qualified professionals located in Canada who are passionate about SEO-driven content, marketing strategy, and client impact.

The ideal candidate will have a robust understanding of both content development and technical SEO, as well as the ability to manage enterprise-level client relationships, execute campaigns across multiple digital channels, and drive measurable results using Customer Generation methodology.

Key Responsibilities:

🔹 Strategic Planning & Execution

• Design and execute content strategies aligned with client goals and performance KPIs

• Develop creative briefs and lead content ideation based on audience research and competitor analysis

• Use frameworks like LTV modeling, Customer Generation, and Share of SERP to drive high-impact results

• Create customized route-to-market strategies in collaboration with cross-functional teams

🔹 Client & Project Management

• Serve as the primary point of contact for clients, ensuring timely communication and strategy alignment

• Manage content calendars, assign tasks in Asana, and coordinate with writers, designers, and analysts

• Present performance reports, strategic reviews, and growth recommendations on a bi-weekly, monthly, and quarterly basis

🔹 SEO Implementation

• Conduct detailed SEO audits and implement optimization plans for site structure, metadata, and internal linking

• Execute keyword research and gap analysis to inform new content creation

• Lead link-building efforts and enhance domain authority via outreach and partnerships

🔹 Reporting & Goal-Setting

• Set and track client goals using tools such as GA4, SEMrush, Ahrefs, and CRM systems

• Collaborate with Associate Directors to review performance data and refine campaign strategies

What Directive Offers:

• Work from Anywhere in Canada (Remote-first company)

• Medical, dental, and vision insurance (100% for employee, 50% for dependents)

• Mental health support via Spring Health and Headspace

• Gym access through Gympass

• Generous time-off policy: Unlimited PTO (minimum 2 weeks), paid holidays, birthday leave, and end-of-year break

• 401(k) with 3% company match

• Annual bonuses based on tenure and performance

• All-expenses-paid anniversary trips for team bonding and celebration

• Inclusive work environment with accommodations for candidates with disabilities