Content Creator

Description:

Shark Ninja, a global product design and technology company with over 3,600 employees worldwide, is seeking a Content Creator for its Canadian market. Known for its disruptive innovation and leading brands, Shark and Ninja, the company has consistently delivered top-rated lifestyle solutions across multiple product categories. This role offers an opportunity to work with a dynamic, forward-thinking team and create culturally resonant, high-impact digital content for Canadian audiences.

The Content Creator will be responsible for concepting, filming, and editing short-form, social-first content that connects authentically with Canadian consumers. This includes tailoring global campaigns for local markets, producing trend-driven creative, and shaping content that reflects Canadian humor, cultural nuances, and regional digital behavior. The role demands a bilingual communicator (English & Quebecois French) to ensure content is engaging, inclusive, and relevant across Canada.

Key Responsibilities:

• Develop and produce highly engaging short-form video content for TikTok, Instagram Reels, and YouTube Shorts.

• Localize global campaigns for Canadian markets, ensuring cultural resonance, linguistic accuracy, and alignment with brand guidelines.

• Create native content ideas inspired by Canadian trends, holidays, pop culture, and regional digital creator styles.

• Repurpose influencer and brand content into optimized formats for Canadian audiences.

• Collaborate with global, regional, and local teams across marketing, influencer, social, and creative divisions.

• Monitor Canadian digital culture, tracking trending music, memes, viral formats, and adapting them for branded storytelling.

• Test, analyze, and optimize content performance based on audience engagement and feedback.

Skills & Qualifications:

• 2+ years of professional experience in social content creation with a strong portfolio in short-form video.

• In-depth knowledge of Canadian digital culture (including Quebec) and evolving social content formats.

• Proficiency with editing tools such as CapCut, Adobe Premiere Pro, After Effects, etc.

• Strong storytelling ability with a knack for creating authentic, trend-aligned branded content.

• Experience localizing content from global sources while balancing brand consistency with local nuance.

• Ability to work independently with a self-starter attitude, managing multiple projects in a fast-paced environment.

• Strong collaboration skills with cross-functional teams and alignment to business objectives.

• Bilingual – English & Quebecois French required, with ability to translate as needed.

• Bonus skills in design, photography, or motion graphics.

Culture at SharkNinja:
SharkNinja thrives on its “Outrageously Extraordinary” mindset, constantly pushing boundaries and disrupting markets. Associates are encouraged to think boldly, break out of traditional roles, and make an impact beyond expectations. The culture emphasizes diversity, equity, and inclusion, celebrating unique voices and ensuring every team member can bring their authentic self to work.

Compensation & Benefits:
SharkNinja offers a competitive package including:

• Comprehensive health insurance and retirement plans.

• Paid time off and wellness programs.

• Employee stock purchase options.

• Discounts on SharkNinja products.

• High-impact learning and career development programs.

• A community-driven, innovative workplace focused on professional and personal growth.