Consumer Print Marketing Manager

Description:

Job Responsibilities:

• Assists senior marketing managers in the development of market plans and initiatives, including the development of budget scenarios.
• Develops design of customer experience journeys and touchpoint plans that leverages paid, earn and owned media channels to maximize awareness and marketing goals.
• Tracks, analyzes, and executes marketing plan vs. goals.
• Leads execution of marketing plan deliverables and milestones across markets.
• Leads execution of specific touchpoints/activations in marketing plans.

Knowledge & Skills:

• Knowledge of marketing principles, practices, tactics and digital marketing stack/tools.
• Knowledge of offering, segments, partner, and account-based marketing.
• Knowledge of digital marketing platforms (media, social, e-commerce) and customer journeys.
• Knowledge of offering, segments, partner, and account-based marketing.