Description:
Content planning and development
- Generate ideas, write and develop content and campaigns that that help build and raise awareness of the Sinai Health brand and the priorities of our Strategic Plan.
- Develop and maintain an editorial calendar that leverages content to its fullest potential across all appropriate channels.
- Oversee the planning and daily posting of our content calendar, including social media and website news content and digital signage.
- Stays on top of traditional and social media trends to ensure content is timely and informative.
- Work closely with the Creative Services team to produce compelling and impactful content.
- Source, brief and support freelance writers as required.
Community monitoring and issues management
- Maintains the day-to-day activities on social media channels, including posting content, monitoring online conversations/issues and engaging with our communities with a patient centered mind-set.
- Engage with and monitor user generated content to build our community, and further build the brand.
- Monitors social media to proactively identify, support and respond to reputation and issues management needs.
- Recommend appropriate responses to community inquiries, responding in a way that reflects Sinai Health’s purpose and values. Liaise with internal subject matter experts as required.
- Act as the after-hours Corporate Communications representative on a rotational basis.