Description:
- Independently project-manage the production of a high volume of communication tactics, from print materials and web updates to video and social media, from plans developed by Communications Specialists.
- Research and write a variety of communication materials, as required.
- Edit and proofread documents, where needed.
- Develop media materials, including releases, alerts, Q&As, etc., and handling media calls.
- Provide communications support during a crisis, as assigned.
- Lead projects, where appropriate, including the development and execution of communications strategies and plans.
- Execute centralized responsibilities, including social media and others, where required.
Co-ordination of web, social media, graphic design, video and photography projects:
- Works closely with section staff, external vendors and internal partners to co-ordinate the execution of a high-volume of simple web, social media, graphic design and video projects.
- Obtains necessary project information from internal partners.
- Monitors project progress and provides proactive updates to the Communication Specialist and internal partners.
- Follows the established approval process and facilitates approvals of costs by internal partners.
- Works with professional photographers by coordinating and attending photo shoots.
- Takes photos for internal partners as assigned.
Creative and promotional writing:
- Researches and writes a variety of communication materials as assigned. Written materials may include Intranet stories, media alerts, employee profiles, invitations, news releases, advertisements, brochure and poster copy, web content, speaking notes
- Edits and proofreads written materials of other section staff.
- Follows the Communication Services Style Guide, the Canadian Press Stylebook, the Corporate Visual Identity standards and the framework for writing feature stories and news releases.
Media management:
- Provides support to the Communication Specialists with the development of media materials such as media alerts, news releases, backgrounders, fact sheets, for photo opportunities, media briefings and news conferences.
- Maintains internal and external editorial calendars and identifies opportunities for designated portfolios.
- Develops and pitches story ideas to targeted media outlets as assigned.
- Manages media line, media email and database.
- Executes communication activities as assigned.
Event planning and execution:
- Provides support with the planning and execution of communication activities for special events such as award ceremonies, unveiling's and conferences.
Crisis communications:
- Provides communication support during a crisis as assigned in the Communications section emergency response.
Leadership and collaboration:
- Brainstorm ideas; seek feedback, share experiences and information.
- Shares best practices and business tools with other section staff to build synergies across the section and the division.
- Promotes a culture of excellence by building and nurturing relationships with internal partners.
- Raises issues related to the quality of communication activities with the immediate supervisor; contributes to the investigation of concerns and conflict resolution.
- Is aware of accessibility standards and applies as required.
- Recommends ways to increase the effectiveness of the policies, standards, guidelines and processes that support Communications by identifying gaps/barriers and suggesting improvements.
- Stays up-to-date with communications industry trends and best practices.