Brand Manager

Description:

Spin Master, a global leader in children's toys, entertainment, and digital gaming, is seeking a Brand Manager for its Activities division based in Toronto, Ontario (Hybrid). This role is a critical component of the marketing and product development process, with a focus on executing brand strategies and delivering growth and profitability across Spin Master's activity-based product lines.

The ideal candidate will be an energetic, collaborative individual with a solid background in consumer products and a keen understanding of the licensing, product development, and go-to-market cycle. You will be the central point of contact for your assigned brands, managing a wide range of functions from forecasting to packaging and brand strategy execution.

Key Responsibilities:

• Lead the day-to-day management of Activity brands, serving as the primary contact for execution across the business.

• Collaborate across functional teams, including product development, design, engineering, and sales to drive brand growth and meet strategic goals.

• Manage licensor relationships, aligning on milestones, forecasts, and marketing initiatives.

• Oversee P&L performance with a focus on accurate forecasting, pricing, costing, and profitability to meet brand financial goals.

• Support execution of comprehensive marketing initiatives such as:

  • Digital media

  • Video/TV production

  • Social media

  • eCommerce

  • Trade shows

  • Branding and packaging

• Assist in developing and executing new and existing brand strategies, working alongside the Senior Brand Manager.

• Analyze market and POS data to identify insights, trends, and commercial opportunities.

• Deliver presentations to internal sales teams and external partners on new brand strategies, performance, and innovation plans.

Minimum Qualifications:

• Prior work experience in the consumer products industry, ideally within the toy, fashion, electronics, or entertainment sectors.

• Proficient in Microsoft Office Suite, with strong organizational and communication skills.

• Strong understanding of brand operations and P&L management.

• Demonstrated ability to manage cross-functional teams and external partners.

What Spin Master Offers:

• Career advancement opportunities in a fast-paced, innovation-driven environment.

• Flexible working hours in a hybrid model.

• Comprehensive benefits package.

• A dynamic workplace culture centered around creativity, collaboration, and fun.

• Internal mobility and professional development support.

• Commitment to inclusivity and accessibility throughout the hiring process.