Associate Shopper Marketing Manager

 

Description:

Building & developing holistic omni marketing strategies for specific retailers that translate Unilever Corporate Strategies while aligning with Customers strategic thrusts and objectives. Collaboration & alignment with key stakeholders is crucial (retailers, agencies, as well as internal stakeholders- key account and brand teams). You embrace an agile way of working and can bring insights into action.

  • Act as the primary interface with our retailers, marketing departments and the agency partners

  • Identifying key brand objectives for activation at retail and provide funding recommendations

  • Ability to gather/analyze data to recognize gaps and thus creating new opportunities

  • Owns planning and execution of strategic customer programs where needed

  • Lead the annual planning process for OMNI Marketing based on insights and deliver programs with agility leveraging a test and learn approach and iterating based on feedback and data

  • Works closely with Unilever Digital & Omni Account Team to integrate program elements on the shopper path to purchase

  • Create concise, compelling and relevant messages by translating insight into selling stories to influence action

  • Use retailer digital platforms & retail media to covert shoppers to buyers

  • Target and optimize media to reach target consumers at the right time in their planning and purchase cycle for the category/brand

  • Budget management ensuring program costs are within assigned budget

  • Manage the ongoing communication of program performance and budget utilization to key stakeholders across the organization

  • Actively participate in the Unilever and customer annual joint business planning process

  • Complete the full path to purchase by converting impressions into buyers

  • Reporting to a National Omni Shopper Team Lead

What You’ll Need to Succeed

  • Bachelor’s Degree preferred

  • At least 4 years of relevant experience (Media, Performance Marketing, Marketing, Digital)

  • Experience working with agency partners

  • Strong digital/e-Commerce expertise

  • Strong Media expertise/knowledge

  • Excellent project/program management skills

  • Excellent communication and analytical skills

  • Strong bias for action with a growth mindset

  • Strong influencing & selling skills

  • Ability to contribute, influence and work effectively in a cross-functional matrix organization

  • Self-starter, independent thinker, action oriented, and passionate about marketing

Organization Unilever
Industry Marketing Jobs
Occupational Category Associate Shopper Marketing Manager
Job Location Toronto,Canada
Shift Type Morning
Job Type Full Time
Gender No Preference
Career Level Intermediate
Experience 2 Years
Posted at 2022-09-23 6:45 am
Expires on 2022-11-07