Description:
We are looking for an Associate Growth Manager, Website CRO to improve website performance and inflect revenue for the entire business. In this role, you will contribute to Rippling’s global conversion strategy by identifying opportunities, designing experiments, optimizing landing pages, and executing high-quality tests that improve conversion throughout the marketing funnel. Reporting to the Head of Automated Growth Marketing, you’ll work cross-functionally with design, web ops, performance marketing, and analytics. You will ship multiple experiments each week, quickly iterate on results, and drive a very measurable impact to Rippling’s bottom line. You will also think outside of the box to help us redefine the modern B2B website in the age of AI.
This is a career-defining opportunity for a go-getter and somebody who’s hungry to operate in a fast-paced environment while working with a world class team. We prioritize slope and intelligence over past experience. We expect you to be a self-starter, analytical, first principles-oriented, bring big ideas, and challenge yourself to deliver step-change improvements.
What You Will Do
- Run A/B and multivariate experiments: Execute structured, data-informed tests across landing pages and web flows to improve conversion rates and demo volume.
- Design and optimize landing pages: Build, edit, and improve landing pages. Partner with design and web ops to ensure every page is optimized for performance and aligned with our brand.
- Analyze and act: Use web analytics tools to identify friction points, measure impact, and communicate insights clearly.
- Write punchy, winning copy: you will test messaging and punchy headlines that resonate with our users to improve page conversion
- Collaborate cross-functionally: Work closely with Web Design, Web Ops, and Paid channel owners to ideate, prioritize, and execute experiments efficiently.
- Think like a growth hacker: Find creative and resourceful ways to test ideas, even when you do not have all of the tools or context at your disposal.
- Learn and adapt fast: Approach new tools, methodologies, and challenges with curiosity and ownership. You will evolve rapidly in this role.
- Contribute to CRO infrastructure: Help maintain our testing pipeline, document learnings, scale wins, and improve how we experiment as a team.
What You Will Need
- Experience: 1 to 2 years in growth, marketing, website optimization, or another analytical/intellectually challenging job function.
- Strong project management and communication skills: You are able to balance multiple initiatives while collaborating across teams like growth, web, marketing ops, and brand.
- Structured, data-driven problem-solving skills: You are able to analyze and find solutions to ambiguous problems. You should be comfortable analyzing data in tools like Google sheets or SQL to find ways to improve results.
- Hackiness and creativity: You’re constantly generating new ideas and are eager to experiment.
- Execution bias: You are scrappy, resourceful, and find ways to get things done even when you do not have all the context or tools yet.
- UX and UI intuition: You have a strong instinct for what makes a page engaging and clear, and can collaborate effectively with designers to make impactful changes.
- Punchy copywriter: You have writing experience, and can create engaging, resonant content
- Growth mindset: You learn quickly, seek feedback, and adapt in fast-moving environments.