Associate Director

Description:

Scouts Canada is seeking an Associate Director, Internal Communications to lead strategic internal communications that engage, inform, and connect adult volunteers across the country. This is a full-time, permanent remote role, reporting to the Director, Marketing & Communications.

The Associate Director will design multi-channel campaigns (email, webinars, video, events) tailored to volunteers’ needs, audit and streamline communication channels, and track performance metrics such as engagement, sentiment, and behavior change. The role is data-driven, focused on improving volunteer satisfaction, alignment, and operational efficiency.

Key Responsibilities:

Internal Communications:

• Operationalize strategies to improve adult volunteer satisfaction via timely, segmented communications.

• Design engaging, multi-channel content campaigns optimized by audience, channel, and timing.

• Audit and streamline internal channels to reduce overload and improve clarity and trustworthiness.

• Define and track KPIs (message open rates, webinar attendance, survey scores, volunteer behavior change) and continuously improve approaches.

Leadership:

• Develop and grow staff performance, maintaining a positive team culture.

• Strengthen partnerships between staff and National/Council-level volunteers.

• Advise committees and provide evidence-based guidance.

• Deputize for the Director during absences.

Evidence, Insights, and Reporting:

• Collect, analyze, and share evidence of communication effectiveness.

• Manage multiple projects, reporting progress against scope, timeline, and budget.

Finance and Revenue:

• Manage and report on team and project budgets (<$1M).

• Collaborate with fundraising, retail, and property teams to align communications with revenue goals.

Qualifications & Skills:

• Post-secondary degree or equivalent experience in marketing, communications, business, or related field.

• Proven expertise in strategic internal communications, data-driven insights, change management, and program management.

• Strong technical skills and ability to work with new tools and data.

• Valid Canadian driver’s license or equivalent ability to travel.

Working Conditions:

• Remote role with standard hours plus occasional evenings, weekends, and overnight travel.

• PRC (Police Record Check) and VSS (Vulnerable Sector Check) required.

• Mandatory training requirements.

Physical Demands: Sitting at a computer for extended periods.

Benefits:

• Comprehensive benefits package, including merchandise discounts, employer-matched retirement plan after one year, extended health, prescription, vision, and dental coverage.