Associate Director

Description:

The Associate Director, Programmatic is responsible for leading audience-based programmatic media programs across a portfolio of KINESSO clients. This role includes providing thought leadership on audience strategies, optimization approaches, and campaign architecture. The Associate Director will manage a team of programmatic professionals and ensure flawless campaign execution to meet and exceed client business goals and KPIs. The role requires a deep understanding of programmatic campaign management, including DSPs, exchange-based media buying, and technical solutions.

Key responsibilities include managing a team of programmatic professionals, optimizing campaigns based on KPIs, recommending technical solutions to agency partners, and managing campaign performance. The ideal candidate will be analytical, collaborative, and experienced in programmatic campaign management and leadership.

Responsibilities:

• Manage and optimize programmatic campaigns across display, video, and mobile platforms.

• Oversee the team in executing flawless technical setups for campaigns.

• Lead optimization efforts for campaigns with varying goals and KPIs.

• Build and present campaign reports and draw meaningful insights for business decisions.

• Collaborate with DSP partners to ensure smooth execution and address technical issues.

• Manage team training and ensure all certifications are completed.

Qualifications:

• Background in Marketing or Advertising is preferred.

• Extensive experience in programmatic and digital advertising.

• Familiarity with ad serving tools (DoubleClick, Google Analytics, etc.).

• Strong communication and organizational skills.

• Proficiency in Microsoft Office Suite (Excel, Word, PowerPoint).

• Demonstrated ability to use Excel for data analysis, including pivot tables and visualizations.

Benefits:

• Generous paid time off (37+ days including wellness days and vacation).

• Flexible hybrid work model.

• Personal development opportunities, including mental health and inclusion training.

• Opportunity to grow within a global network of agencies.

• Access to community-based employee groups (e.g., Black Employee Network, Girls on Fire).