Agricultural Solutions Brand Manager

Description:

As the Agricultural Solutions Brand Manager you will focus on developing and managing the marketing strategy for your respective markets that result in optimized profitability for BASF. The position assumes leadership and accountability for the brand strategy within various crops and segments, ensuring the annual budget is achieved. You will also be responsible for life cycle management (long range plan and post patent strategies), as well as contributing to non-portfolio issues like incentive programming and overall market strategies.

Formula for Success: You Will…

• Manage profitability of your respective portfolios through market mix, lifecycle management and careful management of MTF forecasts for this portfolio
• Act as key marketing contributor within the Molecule Team to provide leadership and direction to Field.
• Provide leadership to market incentive program development and coordinate account customer strategies with portfolio strategies.
• Understand and be informed regarding competitor activities – current and future that shape strategy.
• Interact with BASF global marketing groups to generate support and provide project justification as appropriate to meet long range market objectives and support current and future product offers.
• Coordinate and manage relationships with alliance organizations essential to achieving brand objectives

Qualifications

Ingredients for Success: What We Look for in You…

• BSc in Business/Marketing or Agriculture.
• Minimum 5 years in sales and / or a marketing-support role, preferably within the agricultural industry.
• Sound understanding of marketing, sales and customer relationship management.