Aeo Content Analyst

Description:

We are always looking for amazing talent who can contribute to our growth and deliver results! Geotab is seeking an AEO Content Analyst who will be responsible for the creation, curation, and continuous improvement of online content designed to rank and positively influence Geotab’s presence on AI search engines and AI agents. This role leverages AI tools and analytics platforms to identify and action key countermeasures to impact performance indicators like Visibility, Sentiment, and Citations. If you love technology, and are keen to join an industry leader — we would love to hear from you!

What You'll Do: As an AEO (Answer Engine Optimization) Content Analyst, your key area of responsibility will be creating and managing content designed to positively influence LLM engines across key AI metrics while leading an AI-first content approach. You will be responsible for implementing continuous improvement processes guided by AI analytics, performing regular content audits, and managing performance dashboards to ensure content aligns with user needs and industry trends. You will need to work closely with Geotab’s SEO & Digital Experience lead, the AI Data and Evaluation Analyst, the AI Agent Engineer, and the Content Marketing team to collectively improve Geotab’s position on AI search platforms. To be successful in this role, you will be a continuous learner with strong communication skills and the ability to train colleagues on AI content best practices and document standard operating procedures. In addition, the successful candidate will have strong analytical and technical skills, with a deep understanding of AEO principles and the ability to interpret data from AI analytics to identify content gaps and trends.

How You'll Make An Impact:

• Create content designed to positively influence LLM engines across key AI metrics like Visibility, Sentiment, and Citations.
• Track performance and engagement of digital content, manage content performance dashboards, and perform regular content audits.
• Lead the continuous improvement process of digital content guided by AI analytics tools and best practices.
• Monitor user interactions to identify content gaps and misconceptions, and promptly address them through update processes.
• Work closely with the SEO & Digital Experience lead to align AI content workflows with overarching SEO/AEO strategy and targeted keyword research.
• Assist in AI-focused competitive analysis of competitor content online, monitoring performance and identifying countermeasures.
• Train colleagues and partners on AI content best practices and create comprehensive documentation for standard operations procedures.
• Work with the AI Data and Evaluation Analyst and AI Agent Engineer to develop specialized content agents for AEO.

What You'll Bring To The Role:

• 5+ years of experience leveraging content tools and analytics platforms for performance analysis and implementing SEO/AEO best practices within content workflows.
• Proven track record of managing and optimizing content within Content Management Systems (CMS) and/or Digital Asset Management (DAM) systems.
• Bachelor's degree in SEO & Digital Marketing, UX writing, Technical Writing, Information Technology, or a related discipline.
• Deep understanding of AEO principles, LLM information processing, and the impact of content on Visibility, Sentiment, and Citations.
• Strong communication skills with previous experience training others or documenting Standard Operating Procedures (SOPs).
• Conceptual understanding of RAG, tool/function calling, and multi-step workflows; familiarity with frameworks like LangChain or LlamaIndex is a strong plus.
• Ability to travel approximately 10% between local offices, including quarterly HQ visits and industry training.