Account Strategist

Description:

Directive Consulting, a leading B2B performance marketing agency, is seeking a Search Engine Optimization (SEO) Strategist for future openings. This role is remote and focused on building high-impact SEO and content strategies for enterprise-level B2B tech and SaaS clients.

As an SEO Strategist, you will be responsible for creating and managing custom SEO strategies, leading client-facing communications, and ensuring the successful implementation of initiatives that drive pipeline, improve search visibility, and increase customer generation. This role requires a blend of strategic thinking, data-driven analysis, and project management expertise, while closely collaborating with content writers, designers, and internal teams.

Directive values professionals who move fast, think boldly, and challenge the status quo—those who strive for measurable impact and innovation in the field of digital marketing.

Key Responsibilities:

• Strategic Development: Create, implement, and optimize SEO and content strategies tailored to client goals using LTV:CAC modeling, Customer Generation, Share of SERP, and content production best practices.

• Goal Setting & Analysis: Define client goals using Google Analytics, CRM data, SEMRush, and Ahrefs; review and approve goals with Associate Directors (AsD).

• Project Management: Lead project execution using Asana, delegate tasks to internal teams, and ensure timely delivery of content campaigns and SEO initiatives.

• Content & Campaign Creation: Work with content writers and designers to craft compelling, data-driven content strategies that align with client objectives.

• Client Relationship Management: Serve as the main point of contact for clients, proactively communicating timelines, deliverables, and strategy updates.

• Reporting: Deliver regular reporting including bi-weekly meetings, monthly reports, quarterly reviews, and bi-annual business reviews.

• Growth Opportunities: Identify opportunities for upsells, cross-sells, and client referrals by building strong client relationships.

Required Skills and Qualifications:

• Proven expertise in SEO principles, keyword research, on-page optimization, and link building.

• Strong analytical skills with experience in Google Analytics, Google Search Console, SEMRush, Ahrefs, and Screaming Frog.

• Exceptional communication and client-facing skills.

• Agency experience required.

• B2B Tech and/or SaaS marketing experience required.

• Strong project management and organizational skills.

• Enthusiasm for digital marketing, SEO, and content strategy.

Benefits:

• Medical, dental, vision, disability, and life insurance (100% employer-paid for employees, 50% for dependents).

• Unlimited PTO (2-week minimum), paid holidays, birthday off, and paid parental leave.

• Mental health support via Spring Health and Headspace.

• Physical wellness benefits with Gympass.

• Financial benefits including 401(k) with 3% company match.

• Annual bonus based on tenure and anniversary trips with leadership.

• Fully remote work setup with company-provided tools.

Work Environment Requirements:

• 100% remote role with virtual collaboration (Zoom, Slack).

• Must have reliable internet, ability to work extended stationary hours, and meet performance expectations.

• Open to candidates with work authorization in Canada (also available in US, UK, and Australia for respective openings).