Description:
This is an excellent opportunity for an ambitious, skilled and innovative candidate who is looking to join a high-octane team of experts managing high-profile influencer campaigns.
What will your week include?
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- Manage the full influencer process for programs including influencer identification, vetting, negotiation, contracting, management and reporting
- Manage multiple influencer projects to ensure deadlines are met, reporting is thorough and budgets are continuously met
- Coordinate program integration with appropriate specialties including Insight and Analytics, Paid Performance, Creative
- Lead development of content and brand overview documents for influencers outlining program creative requirements, communication mandatories and contractual expectations
- Support the growth of our influencer marketing business through great work, exceptional storytelling skills and through building strong internal and external relationships
- Stay up to date with the latest influencer marketing trends including disclosure requirements and performance best practices
- Act as a champion and evangelist for the value of thoughtful, rigorous and creative influencer marketing both within the Edelman network and across the marketing industry as a whole
Basic Qualifications
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- A Minimum of 3 - 4 years within Influencer specific marketing, including identification of influencers, managing influencer programs, outreach strategies, content planning, contracting/negotiations, paid promotion and reporting preferred
- Plus relevant experience in Digital, Content or Brand Marketing including social media and community management
- Ability to work simultaneously on multiple programs within an agency setting is a must
Preferred Qualifications
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- Proven ability to lead and manage multiple medium to large-sized projects simultaneously that include Influencer/Social content development
- Proven ability to negotiate and develop relationships with Influencers in Canada
- Clear understanding of the influencer marketing landscape, importance and role of influencer marketing, best practices
- Demonstrated ability to lead and develop Influencer plans
- Strong research, writing and editing skills, as well as the ability to interact with clients professionally and maintain relationships with influencers and content creators
- Ability to work effectively with all levels of internal contacts (junior staff, peers, and senior staff), demonstrating a consistently high level of verbal and written communications.